Senior Product Leader | FinTech | AI-Driven Consumer Platforms

I’m a Principal Product Manager with 15+ years of experience building and evolving consumer and enterprise platforms, primarily in FinTech and regulated environments. My work sits at the intersection of product strategy, innovation, and execution, with a strong emphasis on adapting to changing technologies, user behavior, and compliance requirements.

Over the past several years at Credit Sesame, I’ve owned and led product strategy for large-scale consumer credit and identity protection platforms used by millions. This includes driving AI-assisted credit experiences, subscription monetization, and revenue-critical funnels across web and mobile. I’ve designed and shipped intelligent automation initiatives, including LLM-based proofs of concept, to help consumers better understand and act on their credit data.

My approach is deeply data-informed and iterative. I rely on experimentation, cohort analysis, and funnel optimization to guide decisions, improve conversion and retention, and increase lifetime value. I work closely with engineering, design, data, CRM, and compliance teams, as well as external partners and credit bureaus, to deliver scalable, compliant products in complex regulatory landscapes.

Earlier in my career, I led product strategy for an enterprise advisor CRM platform, spanning trading, portfolios, reporting, and workflow, with deep integrations into financial systems and custodians. I’ve also founded and built a media and social platform from the ground up, giving me hands-on experience across product, engineering, design, and go-to-market execution.

Across roles, I’m known for translating ambiguity into clarity, aligning cross-functional teams around outcomes, and building systems that are designed to evolve — not just launch. My background in UX, front-end development, and creative production continues to inform how I think about usability, storytelling, and customer trust in modern digital products.

Skills

Product Management
Roadmapping, Prioritization, PRDs, Monetization, A/B Testing, Multi-Variant Experimentation, KPI Modeling

Data & Analytics
Mixpanel, Looker, Optimizely, Funnel Optimization, Cohort Analysis, LTV / EPU Modeling

UX / UI
Wireframing, Interaction Design, Usability, Front-End Development (HTML, CSS, JavaScript), Figma, Adobe Creative Suite, Lovable

Technical
Agile / Scrum, API Integrations, PHP, MySQL, React, Supabase, Git, Jira, Confluence, Responsive Design

Compliance & FinTech Training / Certifications
FCRA, Identity Protection, Credit Reporting Systems, Bureau Integrations, BSA, UDAAP, AML

Leadership
Cross-Functional Alignment, Stakeholder Management, Team Mentorship, Executive Communication

Resume

Download: ERIC HORTON – SENIOR PRODUCT LEADER