An Intrinsic Love for CREATING

OLD SCHOOL CREATOR, NEW SCHOOL INNOVATION


I have spent my career in FinTech startups for 25 years, focusing on user experience design, product management, and innovation. With a knack for building big things with small teams, I have successfully navigated B2B, B2C, and B2B2C business models in the FinTech industry.

Beyond my professional endeavors, I’m also an accomplished musician and artist. I have played guitar professionally for many years, following a family tradition of artistic excellence. As a master-level Photoshop expert, video production professional, recording engineer, and live sound engineer, I have brought my creative talents to a wide range of projects, from mentoring young musicians and producers to directing radio and TV commercials. His mentees have gone on to enjoy successful careers in music, evening winning a Grammy and Grammy nominations, a testament to my dedication and expertise.

I am a passionate community activist, advocating for local schools, resident safety, and the Santa Cruz Mountain community. I currently serve as the President of the Los Gatos Masonic Hall, supporting first responders, town initiatives, and various charitable organizations such as the Lion’s and Rotary Clubs. I also founded the Leyton Howard Memorial Scholarship Fund, which benefits Los Gatos High School Music programs.

I’m a devoted husband, father, son, and brother. My family has called the Santa Cruz Mountains home since 1942, and I remain deeply committed to my community and the values they uphold.

Eric E Horton Portrait